Skip to content
ESENFR
R&AAsociados(home page)

Practice areas · 04 of 10

Intellectual Property

Protection of trademarks, works, and inventions in Mexico and abroad

Message us on WhatsApp

A company's trademarks, inventions, works, and technological developments often account for a large part of its value and, at the same time, are particularly exposed to copying, unauthorized use, and disputes. The Intellectual Property practice of R&A Asociados focuses on the protection, management, and defense of those intangible assets, for both companies and individuals, with a view to their lawful and strategic exploitation in Mexico and internationally.

We support our clients throughout the life cycle of their rights: from the registration of trademarks, patents, and works before the IMPI (Mexican Institute of Industrial Property) and INDAUTOR (National Copyright Institute) to the drafting and review of license and franchise agreements, defense against infringement, protection of software and domain names, and personal data compliance. We complement this work with audits and portfolio valuation, so that intellectual property supports business decisions.

Services

What we do in this practice area.

01

Registration and protection of rights

We obtain and maintain the registrations and certificates that evidence ownership of your trademarks, inventions, and works.

  • Registration of trademarks, slogans (avisos comerciales), and trade names before the IMPI
  • Filing and prosecution of patents, utility models, and industrial designs
  • Registration of works with INDAUTOR
  • Trademark renewals, oppositions, and declarations of use
02

Contracts and licenses

We document the exploitation of your intangible assets with instruments that protect their value in every transaction.

  • Drafting and review of trademark license agreements
  • Assignments of industrial property rights or copyright
  • Franchise and confidentiality agreements
  • Technology development and co-authorship agreements
03

Litigation and defense

We represent rights holders in contentious proceedings and actions against unauthorized use.

  • Invalidation, infringement, and cancellation proceedings before the IMPI
  • Legal actions for unauthorized use or unfair competition
04

Protection of digital assets

We extend legal protection to your online presence, your software, and the information your business handles.

  • Advice on the registration and defense of web domains and online presence
  • Protection of software, databases, and digital content
  • Compliance with the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (Federal Law on the Protection of Personal Data Held by Private Parties, LFPDPPP)
05

Strategy and advisory

We turn intellectual property into useful information for investment, growth, and international expansion decisions.

  • Valuation and management of intellectual property portfolios
  • IP audits for mergers, acquisitions, or investments
  • Advice on international intellectual property treaties (WIPO, Paris Convention, TRIPS)

Services are provided in accordance with applicable law and the analysis of each case.

Who it is for

Who we serve in this practice area.

  • Companies and entrepreneurs launching a brand, product, or franchise who need to register and protect it before the IMPI
  • Hotels, restaurants, and tourism businesses in the Riviera Maya that wish to safeguard their business name and identity
  • Creators, authors, software developers, and digital content producers seeking to protect their works
  • Trademark or patent owners facing copies, unauthorized use, or unfair competition
  • Investors and companies in merger, acquisition, or investment processes that need to audit and value IP portfolios

If your situation is not listed here, or the contact form can tell you which practice area applies.

Frequently asked questions

Common questions about this practice area.

What do I need to register my trademark in Mexico?

In Mexico, trademarks, slogans (avisos comerciales), and trade names are registered before the IMPI. Before filing, it is advisable to confirm that the proposed mark is available and to define the goods or services it will cover. Once granted, the registration requires renewals and declarations of use to remain in force. We will be glad to review your case in a consultation and explain the steps to follow.

What can I do if someone is using my trademark or copying my product?

When a third party uses a registered trademark without authorization or reproduces a protected invention or work, Mexican law provides for infringement proceedings before the IMPI, as well as unfair competition actions. The appropriate avenue depends on the type of right, the available evidence, and the scope of the unauthorized use. We invite you to schedule a consultation to analyze your situation and the available defense options.

How do I protect my software, my website, or the content I publish online?

Software, databases, and digital content can be protected by registering the works with INDAUTOR, while web domains and online presence require their own management to prevent unauthorized use. If your business collects personal data, it must also comply with the LFPDPPP. In a consultation, we can identify the digital assets you have and how to safeguard them.

These answers are for guidance only; each case requires individual analysis.

Publications

Publications in this practice area.

See the publication on the blog →
  • Practical GuideIntellectual Property

    Trademark registration with the IMPI: what to decide before filing the application

    Types of marks, Nice classes, prior search, date of first use, the IMPI procedure, the ten-year term, and the declaration of use in year three, under the LFPPI.

    Article key: Trademark. 10 years · declare use in year 3.

    6 min read

Consult with us on Intellectual Property matters.

Tell us about your situation and we will explain the next steps. We are available Monday through Saturday, 9:00 a.m. to 6:00 p.m., in Spanish, English, and French.

Message us on WhatsApp